More often than not, batteries in tech devices don't last as long as the manufacturers claims.
So to prove Toshiba's claim that their Portége Z20T Ultrabook does infact have an impressive 17 hour battery life, we issued renowned Japanese artist Tomokazu Matsuyama a unique challenge: Create an entire exhibition from scratch on the 17 hour journey from Tokyo to Sydney using only one fully charged Portége Z20T. The challenge began the second Matzu unplugged the notebook in his Tokyo studio. He was then racing against the clock, and the Ultrabook's battery life, to complete as many artworks as he could during his 17 hour journey to the opening of his exhibition at the Museum of Contemporary Arts, Sydney.
• Live 9 News broadcast from the Made in 17 Hours exhibition.
• Global news coverage.
• Earned media reach of over 42,000,000 people.